Canada is a place where the air, water, and land are all in balance, with an abundance of wide open spaces and fresh clean water perfect for raising cattle. 

Canada’s cool climate means the selection of cattle breeds isn’t limited to cattle which tolerate high heat conditions (which can result in potentially reduced carcass quality). 

Canada is one of the largest grain producers in the world. High quality feed grains contribute to well-marbled, flavorful and tender meat with firm, white-coloured fat, highly desirable traits recognized by customers in over 100 countries around the world. 

Canada’s cattle producers are committed to sustainability of the land for future generations and to the humane treatment of animals, with demonstrated global leadership in animal health.

Canada’s exacting standards ensure consistently high quality, safe and wholesome beef.

The Attributes of the Canadian Beef Advantage.

• Canada’s A, AA, AAA and Prime grades are your assurance of the highest quality beef. Grading of beef carcasses is performed in accordance with strict national standards for attributes such as meat and fat color, carcass muscling, texture (firmness), maturity and fat coverage. 
• Grain-finished beef from superior cattle genetics provide an outstanding eating experience. 
• Food safety is the most important priority with systems for beef production on farm and at the processing level which are based on the internationally recognized HACCP model. 
• Business development programs from the Canada Beef Inc. to help you market and maximize the value of Canadian beef. 

Meat is an Important Part of a Healthy Balanced Nutritious Diet

Meat has been a part of the human diet since time immemorial. Meat drying and preservation have supported human survival on many continents for thousands of years. Often the centre of plate focus of a meal, meat has long been a delicious, healthy, high quality and well regarded source of protein, minerals and vitamins by people and civilizations around the world.

Canada’s Food Guide, released in 2006, recognizes the value of meat in the diet. It recommends 1 to 3 servings of meat and alternatives per day (75 grams per serving). Meat, combined with the recommended daily minimum servings of vegetables and fruit, is an essential part of our diet. 

The World Health Organization recognizes meat as an important component of a balanced diet.

Canadian meat is lean and nutritious. Several cuts of beef meet the criteria of the Heart and Stroke Foundation of Canada’s Health CheckTM program. Meat is nutrient rich with 14 essential nutrients making it an important part of a balanced diet. Meat is an excellent source of protein, zinc, vitamin B12 and selenium. The Atkins and South Beach Diets both focus on meat consumption as a critical component of weight loss and control.